ART WORKSHOP BRANDING
The objective of this project was to come up with an educational workshop in a group of two.
This particular workshop threw light on the fact of how we live in a world that is all about turbulent changes. New ideas. New data. New people. New problems. Everyday we are bombarded with something new. Traditional problem solving methods are no longer effective in all situations. It is important to look for new ways to deal with the change - creative solutions that we can customize to fit any situation by not relying on particular materials but be able to analyze one's surrounding and use what is available at that moment to solve the problem. Thus the objective became to create a two day workshop that helps students be able to solve problems, be more aware of theirs surroundings and materials available to them, while enabling them to open their ideologies and mindsets towards art-making processes and finally to empower them to create their own art using recyclable materials while also helping school communities to be more environmentally friendly.
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The strategy was to start at a school which we as a group were well contacted with and later market this two day workshop to other schools so that we get invited by them to hold these workshops in their schools. This required print marketing such as pamphlets that would be sent to schools and a website that is updated with the success of the the workshop at different venues.
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Medium : In Design, Illustrator, Photoshop
Dimension : variables
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